Asda is serving free breakfasts

ASDA cafes across Northern Ireland are offering customers free breakfast porridge and a hot drink.

The heart-warming initiative is open to all ages and will run until March 20 daily from 8am to 12pm in Asda Cafés in Northern Ireland which are located in Asda stores in Antrim, Portadown, Coleraine, Enniskillen and Strabane.

The partnership with Quaker will allow customers to enjoy a free bowl of porridge along with a cup of tea, coffee or hot chocolate, to warm up from the cold winter weather.

Kris Comerford, Asda’s Chief Commercial Officer, said:  “We know that at this time of year, customers feel an additional strain on household budgets, especially with the colder weather. Building on our successful collaboration with Quaker in 2023, we’re partnering with the brand once again to demonstrate our support for customers and help to alleviate some of the pressures they face through rising living costs.

“In addition to our popular Kids eat for £1 and the over 60’s Winter Warmers £1 Soup and Roll café meals, all our customers can now enjoy a free bowl of porridge and hot drink in over 205 Asda cafes.

“By bringing back the initiative in 2024 we hope it will prove to be impactful across the winter months for those who need it most.”

The new free breakfast initiative is now one of four that are live in Asda Café’s, alongside the popular Kids Eat for £1 which has served over 3.1 million meals since its launch in June 2022 and will continue support families are across the school holidays.

The £1 Winter Warmers initiative for over 60’s is available until the end of February offering Soup, a Roll and a hot drink and have served over 350,000 since November.

The retailer also offers local community groups the ‘community cuppa’ which offers community groups a warm and free place to meet with a free hot drink.

Alongside the free breakfast for customers, everyone served Quaker will be donating 10 breakfasts to FareShare.  

To support Quaker’s Share the Warmth campaign to donate three million warm breakfasts, customers simply need to pick up a limited edition ‘Share the Warmth’ pack of Quaker this winter, and the brand will donate a breakfast to Fareshare or Magic Breakfast. Visit

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