The search is on for a new Miss Northern Ireland.

Applications are open for the annual beauty contest which holds heats across the country.

And this year Yellowtom UK is delighted to sponsor the Miss Northern Ireland 2024 pageant.

The Miss Northern Ireland competition has been the country’s most prestigious beauty contest since the 1980s and was formerly run by well-known model and businesswoman Alison Clarke.

 Now organised by Victoria Withers, Managing Director of ACA Models, the competition has gone from strength to strength in recent years. Two years ago, Anna Leitch became the most successful contestant to date when she placed fifth in Miss World and was crowned Miss World Europe.

 The new Miss Northern Ireland 2024 will follow in the footsteps of previous winner Kaitlyn Clarke who took home the crown at the gala final at the Europa Hotel in May 2023.

 Kaitlyn is currently in India where she is preparing to compete in this year’s Miss World pageant.

Sandeep Sharma and Ivan McCombe, from Yellowtom UK, are delighted to be sponsors of Miss World Northern Ireland 2024.

 Yellowtom is Northern Ireland’s largest digital community directory and connects local businesses and service providers with customers across the country.  

 The first heat of this year’s contest, which was held in Nu Delhi Lounge, Belfast, was won by Ellie McMordie who was crowned Miss Nu Delhi and Harriet Eadie who is the new Miss Belfast.

To find out more about Miss Northern Ireland and how to enter, visit the official Instagram page @missworldnorthernireland.